I was born and raised in Branson, Missouri, and I still live and work here. I'm a graduate of the College of the Ozarks, a small-business owner, website developer, and life insurance professional. My wife and I built our own ice cream and candy business right here in town, which taught me firsthand what it means to take risks, build something from the ground up, serve customers, and plan for the future.

Branson is home, but I'm able to help families across the majority of U.S. states. Wherever you are, you'll talk to me directly — the same person you see in these photos, with a real shop, a real family, and a real name on the door.

But none of those titles mean as much to me as being a husband and a father. I couldn't have built the life I have without my beautiful wife, and becoming a father gave “protecting your family” an entirely different meaning.

That perspective is a huge part of why I enjoy helping people with life insurance. Behind every policy is a spouse, a child, a mortgage, a business, a dream, or somebody who depends on that person coming home.

My goal with Crutcher Financial Group is simple: make insurance easier to understand, help people compare their options, and help families put protection in place that actually fits their life.